There are many ways to approach the creation of a landing page design and one of them is the so called “FEAR tactic”. Now, a lot of discussions could arise from the fact whether doing something like this is an ethical thing or not; the bottom line is that if you play by the rules and them only, you’ll quickly become extinct.

In affiliate marketing it’s all about being one step ahead of competition and doing everything you can by achieving this. And an effective way to become number one is to not withhold from the “FEAR tactic”. If you take a closer look to the ads on your TV you will notice that fear is omnipresent and it’s been this way since the beginning of advertising. The way this works is that you need to make people feel that sooner or later their safety will become a liability and the only answer to this problem is, of course, your product!

Fear is a great tool to limit your visitor’s imagination, when he’s on your landing page design. If you maneuver it correctly, you will instill into them the sentiment that the solution to their fears, which existed before they crossed your website and you only amplified them a bit, is to buy what you are selling.

Of course, this method may not be used successfully with all existing products. You will need to figure out through which ones you can use the Fear tactic. But if it can be used, by going through your landing page design the visitor must ask himself in the end: if I don’t buy this product, will I be losing out on something important and that’s detrimental to my health and well-being?

Your page needs to pose the right type of problem that will set off the need in the customer and then offer him an empowering solution.

Remember, if you use the FEAR tactic on your landing page design your goal is not to scare the user but to raise the right type of questions and to appear as sympathetic as possible to their fears. You need to remind them their fears and to offer them the solution.

Also, don’t rely only on the negative aspects of not using the product. This way the page will appear depressing and you might scare off the visitor. You need to find the right amount of dosage and mix it with the right set of benefits that the product you’re selling can bring to your customer.