Ranking in Yahoo used to be very important as it was the No 1 search engine preferred by people worldwide. Today though, Yahoo has dropped to being the No. 2 search engine, and is actually being overtaken by another search engine, Baidu.
Although in Asia it’s still important and useful to improve search ranking in Yahoo. It’s because most Internet users in Asia prefer Yahoo over Google. In Singapore, for instance, more than twenty percent of a site’s free search traffic can come from Yahoo. Therefore ranking high in Yahoo is still worth the time and effort.
There are many ways through which you can speed up your Yahoo ranking. The following tips are useful to help you learn how to improve search ranking in Yahoo fast and effectively.
1. Make lots of backlinks. Yahoo loves backlinks and is not much particular when it comes to their quality. Quantity matters more than quality in Yahoo. However, Google is super fussy about the quality of backlinks. A site that has thousands of backlinks can outrank a site with less in Yahoo, but Google is a different story.
If you wish to get lasting results when it comes to search engine ranking, always go for quality with your links, whether in Yahoo or Google. You can utilize content articles to make backlinks and not low quality links, and it’s a sure way to improve search ranking in Yahoo.
2. Use XML. Remember Yahoo is slow and lazy so you should think of ways to make its life easier. Both Yahoo and Google love XML site maps but Google does not reply on them.
Yahoo uses XML sitemaps to know what new pages have been updated or added on the site. Google uses XML sitemaps also though not as frequent as Yahoo does. It is essential to add an XML sitemap to your website along with a robots.txt file to tell search engine spiders where your XML site map is located and is basic SEO.
Creating a Yahoo Sitemaster account is another way for your website to improve search ranking in Yahoo. Letting Yahoo know the site map location will “wake it up” and speed up the ranking process.
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